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[LIB] Read the Virtual Special Issue: Socially Responsible Marketing

[LIB] Read the Virtual Special Issue: Socially Responsible Marketing

by LAM Yi Ling Elaine -
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Articles from the Virtual Special Issue


Business-Nonprofit Partnerships as a Driver of Internal Marketing in Nonprofit Organizations. Consequences for Nonprofit Performance and Moderators by L.I. Álvarez-González, N. García-Rodríguez, M. Rey-García, and M.J. Sanzo-Pérez

Proposal of A Social Alliance Success Model from A Relationship Marketing Perspective: A Meta-Analytical Study of the Theoretical Foundations by María Jesús Barroso-Méndez, Clementina Galera-Casquet, and Víctor Valero-Amaro

Relationship between Corporate Social Responsibility and Competitive Performance in Spanish Smes: Empirical Evidence from a Stakeholders’ Perspective by Jesús Herrera Madueño, Manuel Larrán Jorge, Isabel Martínez Conesa, and Domingo Martínez-Martínez

Read the Virtual Special Issue

Source: 2020 Journal Impact Factor, Journal Citation Reports (Clarivate, 2021)

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